Gaya APA

Esteban-Baravo, M., Vidal-Sanz, J, M. (2021). Marketing Research Methods: Quantitative and qualitative approaches . United Kingdom: Cambridge University Press.

Gaya MLA

Esteban-Baravo, Mercedes., Vidal-Sanz, Jose, Manuel. "Marketing Research Methods: Quantitative and qualitative approaches". United Kingdom: Cambridge University Press, 2021. Teks Manajemen.