Abstrak Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh sales promotion, visual merchandising, dan store atmosphere terhadap impulse buying melalui positive emotion pada konsumen Rita Pasaraya Kabupaten Kebumen. Pengumpulan data dilakukan dengan kuesioner dengan menggunakan skala likert 4 pilihan. Sampel dalam penelitian ini sebanyak 100 responden. Teknik pengambilan sampel…
The purpose of this research was to analyze the influence of current ratio, leverage, sales growth, and Working Capital Turnover (WCT) to profitability on food and beverage companies listed on the Indonesia Stock Exchange for the period 2014-2017. The population of this research includes all food and beverage companies 14 companies. Selection of samples with non probability sampling method in t…