This study aims to determine the influence of store reputation and ease of perception on the interest of buying online at Lazada.co.id site on the students of STIE Putra Bangsa Kebumen with trust as mediation variables. The population of this study is the STIE Putra Bangsa Kebumen students who have opened the Lazada site. co.id. The method used is purposive sampling. The hypothesis was tested u…