Daftar Isi Bab 1 Mobile Marketing: Pendahuluan Bab 2 Perilaku Konsumen dalam Mengadopsi Layanan Mobile Multimedia Bab 3 Mobile Segmentation Bab 4 Mobile Positioning Bab 5 Produk, Layanan, dan Harga Bab 6 Mobile Marketing dalam Dunia Retail Bab 7 Mobile Permission Marketing Bab 8 Mobile Integrated Marketing Communication Bab 9 Mobile Advertising Bab 10 Mobile Direct Marketing Bab 11…