Skripsi S1

Pengaruh Perceived Ease of Use dan Perceived Risk terhadap Buying Intention dengan Customer Attitude sebagai Intervening

---

ABSTRAKSI
Penelitian ini bertujuan untuk menganalisis pengaruh perceived ease of usedan perceived risk terhadap buying intention melalui customer attitude pada pengguna Shopee di Kabupaten Kebumen. Variabel bebas dalam penelitian ini adalah perceived ease of use dan perceived risk, variabel terikat buying intention, sedangkan variabel intervening dalam penelitian ini adalah customer attitude. Teknik pengumpulan data dengan kuesioner menggunakan metode purposive sampling, sampel dalam penelitian ini sebanyak 100 responden. Hipotesis diuji dengan bantuan program SPSS 22.00 For windows. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif menggunakan analisis jalur. Hasil pengujian menunjukkan bahwa ada pengaruh positif dan signifikan antara perceived ease of use dan customer attitude, perceived risk dan customer attitude, perceived ease of use dan buying intention,perceived risk dan buying intention, perceived ease of use, customer attitude dan buying intention, serta perceived risk, customer attitude dan buying intention.Analisis sobel yang digunakan untuk menguju variabel intervening dalam penelitian menunjukkan bahwa customer attitude memediasi hubungan antara perceived aese of use dengan buying intention dan juga memediasi hubungan antara perceived risk dengan buying intention pengguna Shopee di Kabupaten Kebumen.
Kata kunci: perceived ease of use, perceived risk, customer attitude,dan buying intention

 
ABSTRACT
The main of study to analyze the effect of perceived ease of use and perceived risk on buying intention through customer attitude on user of e-commerce Shopee in Kebumen District. The independent variabels in this study are perceived ease of use and perceived risk, the dependent variable is buying intention, while intervening variable in this study is customer attitude. Data collection techniques using were 1 respondents. The hypothesis was tested with the help of the SPSS 22.00 For windows program. The method used in this research is quantitative method and using path analysis. The result of this study indicate that there is a positive and significant effect between perceived ease of use and customer attitude, perceived risk and customer attitude, perceived ease of use and buying intention, perceived risk and buying intention, customer attitude and buying intention. The sobel analysis used to be examine intervening variables in the study showed that customer attitude mediated the relationship between perceived ease of use towards buying intention and also customer attitude mediated perceived risk towards buying intention in Shopee users in Kebumen District.
Keywords: perceived ease of use, perceived risk, customer attitude and buyingintention

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.81 Mey p c.

Penerbit

Kebumen : STIE Putra Bangsa., 2020

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

658.81

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

-

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Mey Ranita Tresnada Wardhani

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar