Laporan Tugas Akhir D3
Pengembangan Theory Of Planned Behaviour pada Minat Berinvestasi Saham
ABSTRAK
Penelitian ini bertujuan untuk mengaplikasikan pengembangan Theory of Planned Behaviour pada Minat Berinvestasi Saham. Pengembangan dilakukan dengan menambah variabel Persepsi Risiko. Metode pengambilan sampel dalam penelitian ini adalah teknik purposive sampling. Sampel penelitian terdiri dari 51 Mahasiswa dari perguruan tinggi IAINU, Politeknik Dharma Patria, dan STIE Putra Bangsa. Metode statistik yang digunakan untuk menguji hipotesis adalah regresi liniear berganda dengan program SPSS 25. Hasil penelitian menunjukan bahwa variabel sikap, norma subjektif dan persepsi risiko tidak berpengaruh terhadap minat berinvestasi saham, sedangkan variabel persepsi kontrol perilaku berpengaruh positif terhadap minat berinvestasi saham. Secara simultan variabel sikap, norma subjektif, persepsi kontrol perilaku, dan persepsi risiko berpengaruh signifikan terhadap minat berinvestasi saham.
Kata Kunci : Sikap, Norma Subjektif, Persepsi Kontrol Perilaku, Persepsi Risiko dan Niat
ABSTRACT
This study aimed to apply the development of a Theory of Planned Behaviour to the interest in investing in stocks. Development is done by adding risk perception variables. The sampling method in this study was purposive sampling technique. The research sample consisted of 51 students from IAINU college, Dharma Patria Polytechnic, and STIE Putra Bangsa. The statistical method used to test the hypothesis is multiple linear regression with the SPSS 25 program. The results showed that the variable attitude, subjective norms and risk perceptions had no effect on interest in investing in stocks, while behavioral control variables had a positive effect on interest in investing in stocks. Simultaneously, the variables of attitude, subjective norms, perceptions of behavior control, and perceptions of risk have a significant effect on interest in investing in stocks.
Keywords: Attitudes, Subjective Norms, Perceptions of Behavior Control, Perceptions of Risk and Intention
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