Skripsi S1

Pengaruh Trust, Customer Value dan Experiences Terhadap Intention To Recommend dengan Variabel Intervening Satisfaction (Studi pada Pengguna Smartphone Xiaomi di Kabupaten Kebumen)

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This study aims to determine the effect of trust, customer value, and
experience on the intention to recommend through satisfaction as an intervening
variable. The population of this research is people in Kebumen Regency who use
Xiaomi smartphones. The sample in this study were 100 people. The method used
in this study is a quantitative method. Data analysis used path analysis with SPSS
25 program and Sobel test. The results of this study indicate that the trust variable
has an effect on the customer satisfaction variable, the customer value variable has
an effect on customer satisfaction, the experience variable has an effect on customer
satisfaction, the trust variable has no effect on the intention to recommend, the
experience variable has a significant effect on the intention to recommend, the
customer satisfaction variable has an effect on the intention to recommend, the
customer satisfaction variable can mediate then the intention to recommend, and
the customer satisfaction variable can mediate the experience with the intention to
recommend.
Keywords: Trust, customer value, experience, intention to recommend, and
customer satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81 Jef p c.

Penerbit

Kebumen : Universitas Putra Bangsa., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Jefri Vernando

Versi lain/terkait

Lampiran Berkas

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