Detail Cantuman  |  Perpustakaan Universitas Putra Bangsa

ABSTRACTION
This study aims to determine how much precived brand prestige product design and product quality affect the purchasing decisions of gimmeback distribution products. Sampling in this study using non- probability sampling with a sampling technique namely purposive samploing with a total sample of 100 respondents. The results of this study conclude that precived brand prestige, product design and product quality through two-way hypothesis testing have a partial effect on purchasing decisions for gimmeback distribution products. Meanwhile, through a simultaneous test, it was found that precived brand prestige, product design and product quality jointly influence the purchasing decisions of gimmeback distros. The results of this study imply that the major factors of precived brand prestige, product design and product quality are variables that need to be maintained and improved to trigger the attitude of purchasing decisions for gimmeback distros.









Keywords: precived brand prestige, product design and product
quality,purchasing decisions