Skripsi S1

Pengaruh Service Quality Terhadap Customer Satisfaction dan Dampaknya Pada Niat Beli Ulang Konsumen FDC Skincare Kebumen

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This study aims to determine the effect of service quality on customer satisfaction
and its impact on the repurchase intention of FDC Skincare consumers.
Respondents in this study were consumers who had done facial treatments at least
once. Sampling using non-probability sampling with solven technique. Data
collection techniques by distributing questionnaires. The data analysis technique
used descriptive and statistical analysis including validity test, reliability test,
classical assumption test, hypothesis test, sobel test and path analysis with the
help of SPSS for Windows version 25 program. The results of this study are that
service quality has a positive and significant effect on customer satisfaction and
repurchase intentions. Customer satisfaction has no significant effect on
repurchase intentions. Customer satisfaction cannot mediate service quality on
repurchase intentions.

Keywords: Service Quality, Customer Satisfaction and Repurchase Intention

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81 Sal p c.

Penerbit

Kebumen : Universitas Putra Bangsa., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Sala Satunnia

Versi lain/terkait

Lampiran Berkas

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