Skripsi S1

Pengaruh Green Product, Product Quality dan Corporate Social Responsibility (CSR) Terhadap Keputusan Pembelian Tupperware (Studi Pada Masyarakat di Kebumen)

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Abstrak
Penelitian ini bertujuan untuk mengetahui pengaruh pengaruh green product, product quality dan corporate
social responsibility terhadap keputusan pembelian tupperware (studi pada masyarakat di kebumen).
Pengumpulan data dilakukan dengan cara waamenyebar kuesioner. Penelitian ini menggunakan teknik
Purposive sampling, penelitian ini mengambil sampel sebanyak 100 responden. Variabel bebas pada
penelitian ini terdiri dari green product, product quality dan corporate sosial responsibility sedangkan
variabel terkaitnya yaitu keputusan pembelian. Penelitian ini menggunakan teknik analisis data
menggunakan teknik analilis deskriptif dan stastistik meliputi uji validitas, uji reliabilitas, uji asumsi klasik,
uji hipotesis, dan analilis liner berganda dengan menggunakan bantuan program SPSS 25 for windows. Hasil
penelitian ini menunjukan bahwa semua valid dan reliabel, tidak terdapat multikolinearitas, tidak terjadi
heteroskedastisitas dan model memenuhi asumsi normaslitas. Hasil yang diperoleh dalam penelitian ini
menunjukan bahwa variabel product quality dan corporate social responsiblity berpengaruh signifikan
terhadap keputusan pembelian, sedangkan green product tidak berpengaruh secara signifikan terhadap
keputusan pembelian. Secara silmutan variabel green product, product quality dan corporate social
responsibility berpengaruh secara signifikan terhadap keputusan pembelian.
Kata kunci : green product, product quality, corporate social responsibility dan keputusan pembelian
Abstract
This study aims to determine the effect of green product, product quality and corporate social responsibility
on tupperware purchasing decisions (study of the people in Kebumen). Data was collected by distributing
questionnaires. This study uses purposive sampling technique, this study took a sample of 100 respondents.
The independent variables in this study consisted of environmentally friendly products, product quality and
corporate social responsibility, while the related variables were purchasing decisions. This study uses data
analysis techniques using descriptive and statistical analysis techniques including validity testing, reliability
testing, classical assumption testing, hypothesis testing, and multiple linear analysis using the SPSS 25 for
windows assistance program. The results of this study indicate that all are valid and reliable, there is no
multicollinearity, there is no heteroscedasticity and the model meets the assumption of normality. The results
obtained in this study indicate that the variables of product quality and corporate social responsibility have
a significant effect on purchasing decisions, while environmentally friendly products have no significant
effect on purchasing decisions. In general, the variables of green product, product quality and corporate
social responsibility have a significant effect on purchasing decisions.
Keywords: green product, product quality, corporate social responsibility and purchasing decisions

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81 Wel p c.

Penerbit

Kebumen : Universitas Putra Bangsa., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

658.81

Tipe Isi

text

Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Welastri

Versi lain/terkait

Lampiran Berkas

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