Skripsi S1

Pengaruh Kualitas Produk, Gaya Hidup, dan Label Halal terhadap Keputusan Pembelian Produk Ms Glow ( Study pada Konsumen Ms Glow Store Kebumen)

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ABSTRACT
The purpose of this study was to determine the effect of product quality, lifestyle and halal labels on purchasing decisions for MS Glow products at the MS Glow Store Kebumen, either partially or simultaneously. This research is a quantitative research, with 100 respondents. The data was collected using a questionnaire that had been tested for validity and reliability, while the data was analyzed using multiple linear regression analysis, t test and F test, which had previously been tested for validity and reliability, and classical assumption tests including normality, multicollinearity, and heteroscedasticity tests. After analyzing the data, the following results and conclusions were obtained: Product quality has a significant effect on purchasing decisions for MS Glow products at the MS Glow Store, Kebumen. Lifestyle has a significant influence on purchasing decisions for MS Glow products at the MS Glow Store Kebumen. The halal label has a significant effect on purchasing decisions for MS Glow products at the MS Glow Store Kebumen. Product quality, lifestyle and halal labels simultaneously have a significant effect on purchasing decisions for MS Glow products at the MS Glow Store Kebumen.
Keywords: product quality, lifestyle, halal label and purchase decision.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81 Sil p c.

Penerbit

Kebumen : Universitas Putra Bangsa., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Silviani

Versi lain/terkait

Lampiran Berkas

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