Skripsi S1

Pengaruh Store Atmosphere, Merchandising dan Promotion terhadap Impulse Buying ( Studi pada Alfamart Alun-Alun Kebumen )

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ABSTRACT
This research aims to test and analyze the influence of store atmosphere, merchandising and promotion on impulse buying at Alfamart Alun-alun Kebumen. The sampling technique used a purposive sampling method, this research took a sample of 100 respondents. The data analysis tool uses the help of a computer application program, namely SPSS for Windows version 25 which includes Instrument Validity and Reliability Test, Classical Assumption Test, Multiple Regression Analysis and Hypothesis Testing. The results of this research show that all variables are valid and reliable, there is no multicollinearity, there is no heteroscedasticity and the model meets the assumptions of normality. The results of this research partially show that store atmosphere, merchandising and promotion have an influence on impulse buying at Alfamart Alun-alun Kebumen. Simultaneously, store atmosphere, merchandising and promotion influence impulse buying at Alun-alun Kebumen.
Keywords: impulse buying, store atmosphere, merchandising, promotion

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81 Ayu p c.

Penerbit

Kebumen : Universitas Putra Bangsa., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Ayu Novi Astuti

Versi lain/terkait

Lampiran Berkas

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