Detail Cantuman  |  Perpustakaan Universitas Putra Bangsa

Daftar Isi
Bab 1......................................................................................................1
KONSEP DASAR..............................................................................1
MANAJEMEN KRATIVITAS DAN INOVASI.................................1
A. Pendahuluan.............................................................................1
B. Konsep Manajemen Inovasi......................................................7
D. Rangkuman............................................................................16
E. Soal Latihan ...........................................................................18
Bab 2....................................................................................................19
Kreativitas dan Inovasi.........................................................................19
A. Mindset Kreativitas dan Inovasi..............................................21
B. Faktor yang Memengaruhi Berpikir Kreatif ............................25
C. Menumbuhkan Kreativitas dan Inovasi...................................28
D. Kajian Teoritis: Inovasi dan Pendekatan 4P Kreativitas..........32
E. Rangkuman ............................................................................37
F. Soal Latihan...........................................................................39
Bab 3....................................................................................................40
Inovasi Bisnis...................................................................................40
A. Jenis-jenis Inovasi Bisnis .......................................................41
B. Konsep Inovasi Bisnis............................................................47
C. Manfaat Inovasi dalam Dunia Bisnis ......................................53
D. Implementasi Inovasi Bisnis...................................................54
E. Rangkuman ............................................................................58
F. Soal Latihan...........................................................................59
Bab 4....................................................................................................60
Mengelola Bisnis melalui Kreativitas dan Inovasi............................60
A. Kreativitas dan Inovasi dalam Bisnis......................................60

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B. Ruang Lingkup Kreativitas.....................................................64
C. Ruang Lingkup Inovasi ..........................................................67
D. Sumber Ide Bisnis Kreatif dan Inovatif...................................70
E. Metode Bisnis Kreatif dan Inovatif .........................................73
F. Rangkuman............................................................................73
G. Soal Latihan ...........................................................................74
Bab 5....................................................................................................75
Proses Inovasi dan Manajemen Pengetahuan ....................................75
A. Proses Inovasi........................................................................77
B. Manajemen Pengetahuan ........................................................78
C. Rangkuman ............................................................................80
D. Soal Latihan...........................................................................81
Bab 6....................................................................................................83
Inovasi Produk dan Jasa....................................................................83
A. Ruang Lingkup Inovasi..........................................................89
B. Cara Melakukan Inovasi.........................................................92
C. Karakteristik Inovasi ..............................................................96
D. Dimensi Inovasi...................................................................102
E. Jenis Produk Inovasi.............................................................105
F. Rangkuman..........................................................................108
G. Soal Latihan .........................................................................111
Bab 7..................................................................................................112
Inovasi Sosial .................................................................................112
A. Konsep Inovasi Sosial..........................................................116
B. Inovasi sebagai Pendorong Perubahan ..................................117
C. Jenis Inovasi Sosial ..............................................................119
D. Rangkuman..........................................................................121
E. Soal Latihan .........................................................................122
Bab 8..................................................................................................123
Inovasi Terbuka ..............................................................................123
A. Pergeseran Paradigma Inovasi..............................................126

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B. Inovasi “Terbuka” versus Inovasi “Tertutup” Tradisional.....129
C. Perbandingan Model Inovasi Terbuka dan Tertutup..............151
D. Rekayasa Crowdsourcing untuk Inovasi Terbuka .................157
E. Pengembangan Inovasi melalui Ekosistem............................161
F. Rangkuman..........................................................................165
G. Soal Latihan.........................................................................167
Bab 9..................................................................................................168
Inovasi Hijau ..................................................................................168
A. Konsep Inovasi Hijau ...........................................................168
B. Produk Inovasi Teknologi Hijau ...........................................180
C. Jasa Inovasi Teknologi Hijau................................................183
D. Inovasi Hijau di Indonesia ....................................................185
E. Rangkuman ..........................................................................186
F. Soal Latihan.........................................................................188
Bab 10................................................................................................189
E-Innovation...................................................................................189
A. Inovatif Menuju Perkembangan Milenial..............................192
B. Transisi Pengembangan Teknologi.......................................195
C. Fase Proses Pengembangan Teknologi .................................197
D. E-Business Innovation..........................................................200
E. Rangkuman ..........................................................................204
F. Soal Latihan.........................................................................206
Daftar Pustaka ....................................................................................207