Detail Cantuman  |  Perpustakaan Universitas Putra Bangsa

DAFTAR ISI

KATA PENGANTAR .......................................................................................................i
DAFTAR ISI.....................................................................................................................ii
BAB 1 ............................................................................................................................... 1
PERILAKU KONSUMEN DAN STRATEGI PEMASARAN ....................................... 1
DESKRIPSI MATA KULIAH ......................................................................................... 1
TUJUAN PEMBELAJARAN .......................................................................................... 1
POKOK PEMBELAJARAN ............................................................................................ 1
RINGKASAN................................................................................................................... 2
A. Perilaku Konsumen................................................................................................ 2
B. Roda Analisis Konsumen....................................................................................... 8
GLOSARIUM................................................................................................................. 12
DAFTAR PUSTAKA ..................................................................................................... 13
TUGAS ........................................................................................................................... 14
BAB II............................................................................................................................. 15
KERANGKA KERJA UNTUK ANALISIS (RISET KONSUMEN)............................ 15
DESKRIPSI MATA KULIAH ....................................................................................... 15
TUJUAN PEMBELAJARAN ........................................................................................ 15
POKOK PEMBELAJARAN .......................................................................................... 15
RINGKASAN................................................................................................................. 15
A. Tiga Elemen dalam Analisis Konsumen.............................................................. 17
B. Strategi Pemasaran............................................................................................... 23
C. Tingkatan Analisis Konsumen............................................................................. 24
GLOSARIUM................................................................................................................. 26
DAFTAR PUSTAKA ..................................................................................................... 27
KUIS ............................................................................................................................... 28
KUNCI JAWABAN ....................................................................................................... 29
BAB III ........................................................................................................................... 33
AFEKSI DAN KOGNISIS KONSUMEN...................................................................... 33
DESKRIPSI MATA KULIAH ....................................................................................... 33

iii

TUJUAN PEMBELAJARAN ........................................................................................ 33
POKOK PEMBELAJARAN .......................................................................................... 33
RINGKASAN................................................................................................................. 34
A. Komponen Roda Analisis Konsumen.................................................................. 34
B. Afeksi dan Kognisi sebagai Respon Psikologis................................................... 36
C. Apakah Itu Kognisi? ............................................................................................ 38
D. Proses Kognitif dalam Pengambilan Keputusan Konsumen ............................... 41
E. Pengetahuan yang disimpan dalam memori ........................................................ 44
GLOSARIUM................................................................................................................. 58
DAFTAR PUSTAKA ..................................................................................................... 59
KUIS ............................................................................................................................... 60
KUNCI JAWABAN ....................................................................................................... 61
BAB IV ........................................................................................................................... 64
PERHATIAN & PEMAHAMAN................................................................................... 64
DESKRIPSI MATA KULIAH ....................................................................................... 64
TUJUAN PEMBELAJARAN ........................................................................................ 64
POKOK PEMBELAJARAN .......................................................................................... 64
RINGKASAN................................................................................................................. 64
A. Perhatian .............................................................................................................. 65
B. Pemahaman.......................................................................................................... 75
C. Keterlibatan Produk ............................................................................................. 80
GLOSARIUM................................................................................................................. 84
DAFTAR PUSTAKA ..................................................................................................... 85
KUIS ............................................................................................................................... 86
KUNCI JAWABAN ....................................................................................................... 87
BAB V ............................................................................................................................ 88
SIKAP DAN TUJUAN................................................................................................... 88
Deskripsi Mata Kuliah .................................................................................................... 88
Tujuan Pembelajaran ...................................................................................................... 88
Pokok Pembelajaran........................................................................................................ 88
RINGKASAN................................................................................................................. 89
A. Pengertian Sikap .................................................................................................. 89
B. Tiga Komponen Sikap ......................................................................................... 92
C. Model Sifat Multi Sifat ........................................................................................ 94