Teks
Creating&Sustaining Brand Equity
DAFTAR ISI
BAB 1 BRAND AND BRANDING : AN INTRODUCTION
BAB 2 STRATEGIC BRAND POSITIONING
BAB 3 CORPORATE SOCIAL RESPONSIBILITY, CORPORATE SOCIAL MARKETING, AND BRAND BUILDING
BAB 4 INTERNAL BRANDING
BAB 5 DESTINATION BRANDING
BAB 6 AIRLINE BRANDING
INDEKS
TENTANG PENULIS
BAB
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