Skripsi S1

Pengaruh Celebrity Endorser, Kualitas Produk Terhadap Kepercayaan Konsumen Serta Pengaruhnya Terhadap Keputusan Pembelian Sepeda Motor Honda CBR 150R (Studi pada Masyarakat di Wilayah Kabupaten Kebumen)

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ABTRAK This study aims to determine the effect of celebrity endorser and product quality on purchasing decisions through consumer confidence as an intervening variable. The population in this study was the community in Kebumen Regency who purchased Honda CBR 150R motorcycles. The research sample of 100 people with a purposive sampling method. The method used in this research is quantitative method. Data analysis using path analysis with SPSS 22 program. The results of this study indicate that the celebrity endorser variable and product quality variables significantly influence consumer confidence, while the celebrity endorser variable and product quality variables have no effect on purchasing decisions and consumer confidence variables significantly influence buying decision. Keywords: celebrity endorser, product quality, consumer confidence and purchasing decisions.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81 Ahm p c.

Penerbit

Kebumen : STIE Putra Bangsa., 2019

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Ahmad Syafei

Versi lain/terkait

Lampiran Berkas

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