Skripsi S1

Pengaruh Fashion Consciousness, Value Consciousness Dan Counterfeit Proneness Terhadap Purchase Intention Dengan Attitude Toward Counterfeit Product Sebagai Variabel Intervening (Studi Pada Sepatu Palsu Di Kabupaten Kebumen)

---

Abstrak
Penelitian ini dilakukan berdasarkan fenomena, dan didukung jurnal yang ada, sehingga peneliti tertarik melakukan penelitian tentang pengaruh fashion consciousness, value consciousness dan attitude towrad counterfeit product terhadap purchase intention dengan attitude towrad counterfeit product sebagai variabel intervening. Tujuan penelitian ini adalah menganalisis dan menjelaskan pengaruh antara variabel independen, variabel intervening dan variabel dependen.
Populasi penelitian ini yaitu masyarakat yang belum pernah memakai sepatu palsu atau KW di Kabupaten Kebumen. Sampel dalam penelitian ini sebanyak 100 orang. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Metode pengumpulan data dengan kuesioner. Sikap responden diukur dengan skala likert 4 tingkatan dan data yang diperoleh diolah dengan analisis SPSS (Statistical Product and Service Solution) for windows versi 21. Analisis data menggunakan analisis deskriptif, dan analisis statistik (analisis jalur). Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan antara variabel fashion consciousness terhadap attitude toward counterfeit product, selanjutnya value consciousness tidak berpengaruh terhadap attitude toward counterfeit product, counterfeit proneness berpengaruh terhadap attitude toward counterfeit product, fashion consciousness berpengaruh terhadap purchase intention dan value consciousness dan counterfeit proneness tidak berpengaruh terhadap purchase intention.
Kata kunci: Fashion Consciousness, Value Consciousness, counterfeit Proneness, Attitude Toward Counterfeit Product, Purchase Intention
Abstrak
This research was conducted based on phenomena, and supported by existing journals, so researchers were interested in conducting research on the influence of fashion consciousness, value consciousness and attitude towrad counterfeit product to purchase intention with attitude towrad counterfeit product as an intervening variable. The purpose of this study is to analyze and explain the influence between independent variables, intervening variables and dependent variables.
The population of this research is people who have never worn fake shoes or KW in Kebumen Regency. The sample in this study were 100 people. The sampling technique used was purposive sampling. Data collection method with a questionnaire. Respondents' attitudes are measured on a 4-level Likert scale and the data obtained are processed by SPSS (Statistical Product and Service Solution) analysis for Windows version 21. Data analysis uses descriptive analysis, and statistical analysis (path analysis). The results showed that there was a significant influence between fashion consciousness variables on attitudes toward counterfeit products, then value consciousness did not affect attitudes toward counterfeit products, counterfeit proneness affected attitude toward counterfeit products, fashion consciousness affected purchase intention and value consciousness and counterfeit proneness did not affect purchase intention.
Keywords: Fashion Consciousness, Value Consciousness, Counterfeit Proneness, Attitude Toward Counterfeit Product, Purchase Intention

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

658.81 Wij p c.

Penerbit

Kebumen : STIE Putra Bangsa., 2019

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

658.81

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

-

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Wijiatun

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar