Skripsi S1

Pengaruh Health Consciousness, Halal Awareness, Dan Product Knowledge Terhadap Purchase Intention (Studi Konsumen Herba Penawar Alwahida Indonesia (HPAI) di Kabupaten Kebumen)

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Abstrak
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh health consciousness, halal awareness, dan product knowledge terhadap purchase intention pada konsumen HAPAI di Kebupaten Kebumen. Teknik pengambilan sampel menggunakan metode accidental sampling penelitian ini mengambil sampel sebanyak 100 responden pada konsumen HPAI di Kabupeten Kebumen. Alat analisis data menggunakan bantuan program aplikasi komputer yaitu SPSS for windows version 23 yang meliputi Uji Instrumen Validitas dan Reliabilitas, Uji Asumsi Klasik, Analisis Regresi Berganda serta Uji Hipotesis.
Hasil penelitian ini menunjukan bahwa semua variabel valid dan reliabel, tidak terdapat multikolinieritas, tidak terjadi heteroskedastisitas dan model memenuhi asumsi normalitas. Hasil menelitian ini menunjukan variabel health conciousness berpengaruh positif dan signifikan terhadap purchase intention produk HPAI di Kabupaten Kebumen, variabel halal awareness berpengaruh positif dan signifikan terhadap purchase intention produk HPAI di Kabupaten Kebumen, dan variabel product knowledge berpengaruh positif dan signifikan terhadap purchase intention produk HPAI di Kabupaten Kebumen,serta ketiga variabel juga berpengaruh secara bersama-sama terhadap puchase intention produk HPAI di Kabupaten Kebumen.
Kata kunci: health consciousness, halal awareness, product knowledge dan purchase intention produk Hpai di Kabupaten Kebumen.
Abstract
This study aims to examine and analyze the effect of health consciousness, halal awareness, and product knowledge on purchase intention on HPAI consumers in Kebumen District. The sampling technique uses accidental sampling method, this study took a sample of 100 respondents in HPAI consumers in Kebumen Regency. The data analysis tool uses the help of a computer application program, SPSS for Windows version 23 which includes the Validity Instrument Test.
The results of this study indicate that all variables are valid and reliable, there is no multicollinearity, heteroscedasticity does not occur and the model meets the assumption of normality. The results of this study indicate that the health consciousness variable has a positive and significant effect on the purchase intention of HPAI products in Kebumen Regency, the halal awareness variable has a positive and significant effect on the purchase intention of HPAI products in Kebumen, and the product knowledge variable has a positive and significant effect on the purchase intention of HPAI products in Kebumen Regency, as well as the three variables also influence jointly on the HPAI product product intention in Kebumen Regency.
Keywords: health consciousness, halal awareness, product knowledge and purchase intention of HPAI products in Kebumen Regency.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81Sit p c.

Penerbit

Kebumen : STIE Putra Bangsa., 2019

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Siti Marginingsih

Versi lain/terkait

Lampiran Berkas

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