Skripsi S1

Pengaruh Café Atmosphere, Food Quality dan Service Quality terhadap Customer Satisfaction dan Repurchase Intention pada Konsumen Beranda Eatery Kebumen

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Abstrak
Penelitian ini bertujuan untuk menguji dan mengalanisis pengaruh dari café atmosphere, food quality, service quality terhadap customer satisfaction dan repurchase intention pada konsumen Beranda Eatery Kebumen. Tujuan penelitian ini adalah menganalisis dan menjelaskan pengaruh antara variabel independen, variabel intervening dan variabel dependen. Populasi penelitian ini yaitu konsumen Beranda Eatery Kebumen.Sampel dalam penelitian ini sebanyak 100 orang.Teknik pengambilan sampel yang digunakan adalah accidental sampling.Metode pengumpulan data dengan kuesioner. Sikap responden diukur dengan skala likert 4 tingkatan dan data yang diperoleh diolah dengan analisis SPSS (Statistical Product and Service Solution) for windows versi 22. Analisis data menggunakan analisis deskriptif, dan analisis statistik (analisis jalur).Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan antara variabel café atmosphere terhadap customer satisfaction, food quality berpengaruh signifikan terhadap customer satisfaction, selanjutnya service quality berpengaruh signifikan terhadap customer satisfaction, cafe atmosphere berpengaruh signifikan terhadap repurchase intention, food quality tidak berpengaruh signifikan terhadap repurchase intention, service quality berpengaruh signifikan terhadap repurchase intention, serta customer satisfaction berpengaruh signifikan terhadap repurchase intention.
Kata Kunci : café atmosphere, food quality, service quality, customer satisfaction, repurchase intention.
Abstract
This study aims to examine and analyze the effect of café atmosphere, food quality, service quality on customer satisfaction and repurchase intention on consumers in the Beranda Eatery Kebumen. The purpose of this study is to analyze and explain the influence between independent variables, intervening variables and dependent variables.The population of this research is the consumer of the Beranda Eatery Kebumen. The sample in this study is 100 people. The sampling technique used was accidental sampling. The method of data collection with questionnaire. Respondents' attitudes are measured with a 4-level Likert scale and the data obtained are processed by SPSS (Statistical Product and Service Solution) analysis for Windows version 22. Data analysis uses descriptive analysis, and statistical analysis (path analysis).The results showed that there was a significant influence between café atmosphere variables on customer satisfaction, food quality had a significant effect on customer satisfaction, then service quality had a significant effect on customer satisfaction, cafe atmosphere had a significant effect on repurchase intention, food quality had no significant effect on repurchase intention, service quality has a significant effect on repurchase intention, and customer satisfaction has a significant effect on repurchase intention.
Key Words: café atmosphere, food quality, service quality, customer satisfaction, repurchase intention.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81 Din p c.

Penerbit

Kebumen : STIE Putra Bangsa., 2019

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Dina Kusumaningrum

Versi lain/terkait

Lampiran Berkas

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