Skripsi S1

Pengaruh Fashion Involvement, Hedonic Shopping Motives dan Shopping Lifestyle terhadap Impulse Buying pada Konsumen Distro Glows Kebumen

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ABSTRAK
Tujuan penelitian ini adalah untuk menganalisis fashion involvement, shopping lifestyle dan
hedonic shopping motives terhadap impulse buying pada konsumen distro glows kebumen.
Responden pada penelitian ini adalah konsumen distro glows kebumen yang berjumlah 100
orang. Penelitian ini menggunakan metode analisis deskriptif dan statistika dengan bantuan
program spss 22. Dalam metode statistika dilakukan uji validitas, uji reliabilitas, pengujian
asumsi klasik, dan uji t, uji f, dan koefisien determinasi. Pengujian hipotesis pada uji t
menunjukkan bahwa fashion involvement tidak berpengaruh terhadap impulse buying, variabel
hedonic shopping motives berpengaruh positif dan signifikan terhadap impulse buying, variable
shopping lifestyles berpengaruh positif dan signifikan terhadap impulse buying, pengujian
secara bersama-sama variabel fashion involvement, hedonic shopping motives dan shopping
lifestyles berpengaruh signifikan terhadap impulse buyin konsumen distro glows.
Kata Kunci: Fashion Involvement, Shopping Lifestyle, Hedonic Shopping Motives, Dan
Impulse Buying
Abstract
The purpose of this study was to analyze the fashion involvement, shopping lifestyle and hedonic
shopping motives of impulse buying in consumers in Kebumen Distro Glows. Respondents in
this study were consumers of kebumen glows, totaling 100 people. This study uses descriptive
and statistical analysis methods with the help of the SPSS 22 program. In the statistical method,
validity, reliability testing, classical assumption testing, and t test, f test, and coefficient of
determination are carried out. Hypothesis testing on the t test shows that fashion involvement
has no effect on impulse buying, hedonic shopping motives variables have a positive and
significant effect on impulse buying, variable shopping lifestyles has a positive and significant
effect on impulse buying, testing together variables of fashion involvement, hedonic shopping
motives and shopping lifestyles have a significant effect on consumer impulse buyin distribution
of glows..
Keywords: Fashion Involvement, Shopping Lifestyle, Hedonic Shopping Motives, And Impulse
Buying

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

658.81 Faj p c.

Penerbit

Kebumen : STIE Putra Bangsa., 2019

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Fajar Irawan

Versi lain/terkait

Lampiran Berkas

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