The purpose of this study was to analyze the effect kualitas pelayanan, keberagaman produk, and store atmosphere on keputusan pembelian consumer of Mitra Sehati in Gombong district. Responden in this study were consumer of Mitra Sehati who numbered 100 people. The data used in this study is primary data. Data collection was carried out by incidental sampling method, obtained from the results of…